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Heineken UK and Net Zero Now Unite for Hospitality Climate Action

Heineken UK and Net Zero Now Unite for Hospitality Climate Action

As The Net Zero Pubs and Bars Initiative celebrates its second year of success, Net Zero Now welcomes Heineken UK as an industry partner, joining Coca-Cola Europacific Partners, Pernod Ricard UK and the Sustainable Restaurant Association in supporting climate action across the hospitality industry

Heineken’s  SmartDispense® System and The Net Zero Pubs and Bars Initiative

Heineken UK is the country’s leading pub, cider and beer business and is working with Net Zero Now to offer access to the climate action platform alongside their in venue SmartDispense® System.  The System offers state-of-the-art dispense technology for enhanced quality and sustainability for every type of bar.  It not only gives insight to the pub or bar to help serve customers better but can save up to 8,300 pints of water per annum, 1,700 pints of waste per annum and 10,100 pints of gas per annum amongst other benefits.   By signing up to Net Zero Now, bars and restaurants can recognise the  impact of their SmartDispense® System as part of an overall climate action plan designed to cut costs, increase value and do the right thing for the planet!  Heineken UK will be fully funding some new SmartDispense® customers with a free membership to the Net Zero Pubs and Bars Initiative. 

Helping the Hospitality Sector Measure and Reduce Their Carbon Emissions 

The hospitality sector is responsible for up to 15% of the UK’s greenhouse gas emissions and the UK Government has set a target for the whole economy to be Net Zero by 2050.  Net Zero Now developed The Net Zero Pubs and Bars Initiative in 2021 to help hospitality businesses measure and reduce their emissions.  The Initiative is built around the Net Zero Hospitality Protocol - an industry-standard methodology for measuring and reporting emissions from hospitality businesses, developed in collaboration with the industry to ensure consistent interpretation of the global carbon accounting guidelines across the sector.  

The Protocol and associated Net Zero Certification Marks enable businesses to unlock multiple benefits including reducing costs, increasing customer demand and engaging staff.  The Initiative has over 3,300 venues signed up and is currently managing over 595,000 tonnes of carbon emissions on its online platform.  Supported from inception by Coca-Cola Europacific Partners and Pernod Ricard UK, Heineken UK strengthens the shared commitment of the Initiative to help the hospitality sector start their journeys to Net Zero easily and cost effectively.

Pubs Protocol

Collaboration is Key with Net Zero Hospitality Initiative Partnerships 

Neil Ross Russell, Managing Director of Net Zero Now, says:  “We are delighted that Heineken UK have joined our esteemed partners supporting the Initiative.  Whilst we are fully aware of the demands and difficulties pubs and bars have to deal with on a daily basis in this economic climate, we know that plugging into a route to Net Zero will benefit their bottom line as well as having a positive impact on their employees, customers and the planet!” 

Will Rice, On-Trade Director, at Heineken UK, said: “The need to reduce energy usage and be more efficient has never been more important for pubs and bars, and we want to play a part in supporting operators to be more sustainable, saving costs as a result. The hospitality sector is responsible for up to 15% of the UK’s greenhouse gas emissions and the UK Government has set a target for the whole economy to be Net Zero by 2050.

“Having the tools and resources to do so in the most cost-effective and operational efficient way possible is key, so we’re excited to be able to provide our customers with access to Net Zero Pubs and Bars memberships, increasing quality and efficiency whilst reducing both operational costs and emissions. This is a fundamental step forward, and we’re thrilled to be working with Net Zero Now on this brilliant initiative.”

To find out more about starting your company’s  journey to Net Zero go to www.netzeronow.org.

[1] The Race to Net Zero Report - After The Clouds Foundation 

[2]  UK's path to net zero set out in landmark strategy - GOV.UK (www.gov.uk) 

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