Adapting to an Evolving Market
In today's climate-conscious business landscape, measuring and managing carbon footprints has become a priority for companies of all sizes. At Net Zero Now (NZN), we've developed a hybrid approach that combines the best of both worlds, offering a unique SaaS consultancy model that adapts to an evolving market.
Simon Heppner, co-founder of Net Zero Now, explains, "The SaaS vs consulting discussion is really a question about market maturity. It's essential to see through the moment in time and consider things in the context of evolving climate literacy and carbon accounting competence."
Understanding Market Maturity
Carbon accounting is still in its infancy, and many businesses are just beginning to navigate the complexities of climate action. As Heppner notes, "This is still a very new discipline and at the moment clients need plenty of support to understand the language and navigate the terrain”. As our client’s carbon literacy grows, there is a natural shift to requiring less support and having more focus on a software-based solution.
The Net Zero Now Approach: Hybrid and Adaptive
Recognising this evolution, Net Zero Now has developed a hybrid approach that acknowledges and adapts to market realities. Our model combines robust, user-friendly carbon accounting software with expert support from our dedicated climate team. This allows us to provide comprehensive guidance to those new to carbon accounting while offering a best-in-class software platform that more experienced clients can navigate independently.
Net Zero Now’s platform allows clients to easily input, manage, and visualise their carbon data, providing real-time insights and control over carbon footprint - important for transparency.
Sector-Specific Carbon Accounting
What sets our platform apart is its alignment with our sector-based carbon accounting initiatives. We convene partners in each sector to develop a net zero sector protocol, defining what net zero means for organisations in that specific industry. This sector-specific net zero initiative is then used to configure our platform, enabling tailored carbon accounting and certification processes for each industry we serve.
Features and Benefits
Our carbon accounting software offers immediate data visibility, identification of carbon hotspots, and multi-user access for seamless collaboration. Meanwhile, our net zero consultants and climate experts provide comprehensive guidance, validation, and strategic advice on carbon reduction strategies. This hybrid model is designed to evolve with our clients, providing extensive support to new users and gradually transitioning to more independent platform use as they gain experience and confidence.
The benefits of our approach are manifold. It offers unparalleled flexibility, efficiency, and accuracy, combining the consistency of automated calculations with the nuanced insights of human experts. This model is cost-effective, eliminating the high fees associated with traditional consultancy models while providing necessary support. Moreover, our net zero solution is scalable, growing with your business and evolving with your increasing climate literacy.
Looking to the Future
As the urgency of climate action intensifies and net zero regulations arise, having a partner that understands the evolving nature of the market is invaluable. Net Zero Now's hybrid model is not just about providing a service—it's about growing with you on your journey towards Net Zero. We position our clients for long-term success by providing comprehensive support in the early stages and a path towards greater independence as their capabilities grow.
Whether you're taking your first steps in carbon accounting or looking to refine your established sustainability practices, Net Zero Now offers a solution that adapts to your needs. Join us in shaping a more sustainable future, tailored to your organisation's unique journey in the evolving landscape of corporate climate action.
Edward Herbert -
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